TRUTH.

Project Description

TRUTH. is a natural skincare and wellness brand rooted in simplicity, authenticity, and holistic health. This project involved designing and building a custom eCommerce website that not only showcases the brand’s hand-crafted products, but also tells the story behind the business and its founder. With a focus on earthy visuals and clear messaging, the site balances functionality with storytelling, creating a space where customers can learn, connect, and shop with ease.

Project Goals

• Design a clean, nature-inspired online store that reflects the brand’s all-natural, local identity
• Tell the founder’s story and philosophy through thoughtful content and design
• Ensure a smooth shopping experience with an easy-to-navigate product catalog and checkout process
• Incorporate high-quality imagery to highlight product craftsmanship
• Support the client’s brand voice with authentic, meaningful visual and written content

My Role

Lead Designer, Client Communicator, Photographer & Content Creator

I served as the lead designer and client communicator for this project, overseeing all aspects of visual and strategic design. I worked closely with the client to understand her brand values and translated them into a cohesive online presence. I also handled all product and lifestyle photography, and created written and visual content to support the site’s storytelling. In addition, I managed page structure, eCommerce functionality, and responsive styling to ensure a seamless user experience.